Social Networking Sites and user preferences
A study on user preferences for social networking sites was conducted by Anderson Analytics to find out the personality traits, user preferences and vocations of various people who adhere to social networking sites.
Facebook: People who use Facebook are mostly above 25, well-settled in life and have the second highest purchasing power, next to LinkedIn people. Compared to other users of social networking sites, 80 percent of Facebook users are white, 40 percent of users are married while 6 percent are retired. An average Facebook user has 121 friends and has an average income of $61,000. People on Facebook have diverse interests and are extremely loyal to their social networking site. 75 percent of Facebook users say that it is their favorite site and 59 percent of users have increased the usage in the past 6 months.
Twitter: Twitter users are usually employed part-time, entrepreneurs, celebrities, freelancers and have an average income of $58,000. An average Twitter user has 28 followers and he or she follows 32 others. People in twitter are interested in news, sports, movies, television, music politics, personal finance and religion. The Twitter groups of users are more likely to buy books, be regular movie goers, and love their cosmetics and casual wear. However Twitter users are not known to be loyal to the network. The report states that 43 percent of users can do without Twitter.
LinkedIn: Since LinkedIn has CEOs, businessmen and top level managers, it is no surprise that LinkedIn users have the highest average income($89,000) among people across other social networking sites. Compared to other social networking sites, where people join for friendship, dating or being in touch, LinkedIn users have business or work in their mind. LinkedIn is used for business networking, job search, recruitment, business development etc. LinkedIn users are interested in news, business news, employment information, sports and politics. People in this bracket go to the gym, take Yoga classes, indulge in a game of golf, travel extensively, play sports like tennis and golf. Due to their purchase power, LinkedIn users have high-end premium gadgets than any people in other social networking sites. According to the findings of Anderson Analytics,.12 per cent of LinkedIn users look for gambling information online while 10 percent look for soap opera content. The ratio of LinkedIn users is such that 57 percent of users are male while the remaining 43 percent are female
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Posted by Starwin on 5th August, 2009
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