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Social Networking Sites Impact Purchase Decisions

Published on: 5th August, 2009

How do users of social networking sites perceive brands? Here is some interesting information on how social networking users interact with brands. Here are the study findings (Courtesy: Anderson Analytics and Read Write Web): Interacting with Brands 52% of social networkers had friended or become a fan of at least one brand, 17% felt positive [...]

Katrina Kaif, top female brand ambassador in India

Published on: 24th April, 2009

Katrina Kaif is the top female brand ambassador in India, according to the latest TAM research.  Katrina Kaif is among the top five Indian celebrities with maximum amount of brand ambassadors. Katrina Kaif is the only woman in the top 5 list of brand endorsers. Katrina remains in the 5th position with Shahrukh Khan being [...]