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Vodafone zoozoo ads or Airtel love birds ads?

Posted by Starwin on 9th May, 2009

vodafone-zoozoo-vs-airtel-lovebirds

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Vodafone and Airtel are both co-sponsors of the IPL 2009. Vodafone’s zoozoo ads and Airtel’s Lovebirds ad campaign has charmed viewers, so much that the breaks do not seem agonizing anymore. While Vodafone’s zoozoo ads are exciting and fun, Airtel’s Madhavan-Vidya series of ads are soothing and romantic.

Each of these Vodafone zoozoo ads highlight various services and offers of Vodafone like phone back up, dating tips, beauty tips, stock tips, star of the match etc. The cute white figures with oval shaped heads have caught the fancy of many people. Are Vodafone zoozoo characters humans or animation? Find it out here.

While Vodafone has gone for the cute zoozoo entertainment, Airtel has targeted the youth segment with its ‘love birds’ campaign. Airtel ads have Madhavan(who was initially the brand ambassador of Airtel down south) opposite Vidya Balan in different scenarios, where they cuddle against each other or chat casually. Madhavan subtly gives a romantic and endearing touch that flatters Vidya Balan by the end of ad.

Airtel has adopted a subtle stand for the ad, it does not advertise in loud tones: the signature tune, the characters and the chemistry is enough to bring in the revenues. So which ad has the right amount of resonance with the consumer: Vodafone Zoozoo ads or Airtel lovebirds ad?

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